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Forensic Audit
We dissect every account layer — conversion tracking, search query waste, Quality Score rot, match-type chaos. You get a documented map of where your budget is bleeding.
We turn search intent into a predictable pipeline. Forensic audits, surgical restructuring, compound scaling — executed by a commando unit obsessed with your unit economics, not vanity metrics.
Three phases. No fluff. We dismantle what's broken, rebuild from first principles, and scale what compounds. Ninety days to a new baseline.
We dissect every account layer — conversion tracking, search query waste, Quality Score rot, match-type chaos. You get a documented map of where your budget is bleeding.
Surgical restructuring : tight themes, intent-based ad groups, negative sculpting, fresh RSAs, tracking rebuilt with Enhanced Conversions & GA4. The account becomes legible again.
Bid strategies tuned to tCPA / tROAS, budget reallocated to winners, creative testing cadence locked in. Weekly calls, weekly reports, monthly roadmap reviews.
A complete, end-to-end management of your Google Ads ecosystem. Six concrete deliverables — not a retainer that disappears into dashboards nobody reads.
Deep dive into every campaign, ad group, keyword, and landing page. We map wasted spend, broken tracking, and Quality Score anchors pulling your CPCs up.
Intent-based themes, tight ad groups, SKAG / STAG where it matters, PMax fed with curated assets. The algorithm finally gets a clean signal.
Commercial-intent keywords, long-tail expansion, and a weekly negatives pass that protects your budget from search-term drift and PMax leakage.
GA4, Google Tag Manager, Enhanced Conversions, and offline import from your CRM. The bidding algorithm finally optimizes for revenue, not form fills.
tCPA, tROAS, Max Conversion Value — deployed surgically based on campaign maturity. Budget flows to winners weekly, not at quarter-end reviews.
Human-written weekly report (not a Looker link), 30-minute strategy call, and a monthly roadmap review. You always know what was done and what's next.
Founders and CMOs who stopped outsourcing their paid media to agencies that couldn't answer the question "where did my money go this week?".
They rebuilt our account from scratch in three weeks. CPA dropped 47% on the first full month — and for the first time, I actually understood what was being spent on what.
I've worked with five agencies in ten years. Athene Pro is the only one that speaks the language of unit economics, not impressions. Weekly calls are sharp, no fluff.
Six months in, we scaled from €40k to €180k monthly spend while improving ROAS by 2.2x. They treat our budget like it's their own.
Thirty minutes to challenge your current setup. No pitch, no retainer pressure — just a forensic look at what's leaking and what's compounding.