We don't sell promises. We sell mathematical certainty. Explore how we've engineered explosive growth for our partners across Meta, Google, and TikTok.
$150M+
Total Revenue Generated
3.8x
Average ROAS
12+
Active Markets
94%
Client Retention
E-commerce
Callixe
Scaling META and increase ROI
The Problem
They previously encountered a performance issue where their ROAS was low, meaning their revenue did not keep up with ad spend. At the same time, CPM was steadily increasing, making it more expensive to reach their audience and impacting overall profitability.
The Solution
We addressed the issue by refining our audience targeting and restructuring our campaigns, which led to a significant increase in ROI. At the same time, we successfully reduced CPM by half, making it much more cost-effective to reach our audience and improving overall profitability.
x2,3
ROAS
-50%
CPM
4millions
Ad spend overall
Festival
Sunda Festival
Selling tickets for festival
The Problem
They needed to sell as many festival tickets as possible within a short timeframe in order to avoid financial loss.
The Solution
We sold a large number of tickets within a short period by using an aggressive strategy to maximize sales as quickly as possible.
8x
ROAS Increase
5K
Short period spend
B2B SaaS
Omni Boost
Meta Ads Compliance
& Performance Audit
The Problem
Their Meta ad accounts suffered from poor overall health driven by policy compliance issues — leading to frequent ad rejections, restricted accounts, and an unstable delivery environment where campaigns couldn't scale. At the same time, CPMs were climbing to unprofitable levels, CTRs were low due to poorly positioned creatives, and incoming traffic converted at a fraction of its potential.
The Solution
We started with a comprehensive 7-day audit covering policy compliance history, Business Manager structure, and key performance signals — CPM, CTR, CPC, and CVR. Over the following 36 days, we cleaned and secured their Business Managers, fully restructured ad accounts and campaign architecture, redesigned creatives with compliant and higher-performing angles, aligned copywriting with landing pages to lift conversion, and introduced internal guidelines to maintain long-term account stability and prevent future policy issues.
-30%
CPM
+25%
CTR
Meta Rep
Dedicated Account Manager
CRIB OF ART
Scaling META and increasing profitability
The Problem
The brand was experiencing increasing CPMs across their campaigns, which made it more expensive to reach their audience and reduced overall advertising efficiency. At the same time, their Cost per Result was too high, meaning conversions were not happening at a profitable cost. Campaign structure was overly segmented and markets were not clearly structured, which limited the algorithm’s ability to optimize delivery and find the best converting audiences.
The Solution
We restructured the account by simplifying the campaign structure and allowing broader audiences for the algorithm to optimize more efficiently. We also improved creative testing by introducing new ad creatives and user-generated style content, which increased engagement and lowered CPM. In addition, we reorganized campaign structure and budget allocation to improve conversion efficiency and overall performance.