{"id":662,"date":"2026-04-21T15:16:52","date_gmt":"2026-04-21T15:16:52","guid":{"rendered":"https:\/\/athenepro.com\/?page_id=662"},"modified":"2026-04-21T15:18:10","modified_gmt":"2026-04-21T15:18:10","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/athenepro.com\/fr\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\n\n\n\nGoogle Ads \u2014 Hero<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&family=Saira+Extra+Condensed:wght@700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n:root {\n --athen-black: #1C1C1C;\n --athen-gold: #D0BB95;\n --athen-gold-dark: #B59D74;\n --athen-cream: #EBE4D8;\n --athen-ivory: #F5F2ED;\n --athen-white-80: rgba(255,255,255,.8);\n --athen-black-80: rgba(28,28,28,.8);\n --font-display: \"Saira Extra Condensed\", sans-serif;\n --font-body: \"Inter\", sans-serif;\n}\n* { box-sizing: border-box; margin: 0; padding: 0; }\nbody { font-family: var(--font-body); background: var(--athen-black); color: var(--athen-ivory); }\n\n.ap-hero {\n position: relative;\n min-height: 100vh;\n display: flex;\n align-items: center;\n overflow: hidden;\n background: var(--athen-black);\n}\n.ap-hero__inner {\n position: relative;\n z-index: 2;\n width: 100%;\n max-width: 1280px;\n margin: 0 auto;\n padding: 0 48px;\n}\n.ap-hero__bg {\n position: absolute;\n inset: 0;\n background-image: url('https:\/\/images.unsplash.com\/photo-1573164713988-8665fc963095?q=80&w=2400');\n background-size: cover;\n background-position: center;\n filter: grayscale(1);\n opacity: .35;\n}\n.ap-hero__overlay {\n position: absolute;\n inset: 0;\n background: linear-gradient(180deg, rgba(28,28,28,.6) 0%, rgba(28,28,28,.9) 100%);\n}\n.ap-hero__content {\n padding: 140px 0 200px;\n}\n.ap-hero__eyebrow {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 18px;\n line-height: 26px;\n letter-spacing: 2px;\n text-transform: uppercase;\n color: var(--athen-gold);\n margin-bottom: 24px;\n display: inline-flex;\n align-items: center;\n gap: 16px;\n}\n.ap-hero__eyebrow::before {\n content: \"\";\n display: inline-block;\n width: 48px;\n height: 1px;\n background: var(--athen-gold);\n}\n.ap-hero__title {\n font-family: var(--font-display);\n font-weight: 900;\n font-size: clamp(56px, 8.5vw, 120px);\n line-height: .9;\n letter-spacing: -1px;\n text-transform: uppercase;\n margin-bottom: 32px;\n max-width: 1100px;\n background: linear-gradient(100deg, var(--athen-ivory) 0%, var(--athen-ivory) 25%, var(--athen-gold) 85%);\n -webkit-background-clip: text;\n background-clip: text;\n -webkit-text-fill-color: transparent;\n color: transparent;\n}\n.ap-hero__title .italic {\n font-style: italic;\n font-weight: 800;\n}\n.ap-hero__sub {\n font-family: var(--font-body);\n font-weight: 300;\n font-size: clamp(17px, 1.4vw, 20px);\n line-height: 1.55;\n color: var(--athen-white-80);\n max-width: 620px;\n margin-bottom: 40px;\n}\n.ap-hero__sub strong {\n color: var(--athen-ivory);\n font-weight: 600;\n}\n.ap-hero__actions {\n display: flex;\n flex-wrap: wrap;\n gap: 24px;\n align-items: center;\n}\n.ap-btn {\n position: relative;\n display: inline-flex;\n align-items: center;\n gap: 14px;\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 16px;\n letter-spacing: 2px;\n text-transform: uppercase;\n padding: 20px 36px;\n border-radius: 0;\n cursor: pointer;\n text-decoration: none;\n overflow: hidden;\n border: 2px solid var(--athen-gold);\n background: var(--athen-gold);\n color: var(--athen-black);\n transition: color .4s cubic-bezier(.2,.8,.2,1), transform .25s cubic-bezier(.2,.8,.2,1), box-shadow .3s ease;\n}\n.ap-btn__label, .ap-btn__arrow { position: relative; z-index: 2; display: inline-flex; }\n.ap-btn__arrow { transition: transform .35s cubic-bezier(.2,.8,.2,1); }\n.ap-btn::before {\n content: \"\";\n position: absolute;\n inset: 0;\n background: var(--athen-black);\n transform: translateX(-101%);\n transition: transform .45s cubic-bezier(.2,.8,.2,1);\n z-index: 1;\n}\n.ap-btn:hover {\n color: var(--athen-gold);\n transform: translateY(-3px);\n box-shadow: 0 10px 0 -2px rgba(208,187,149,.25);\n}\n.ap-btn:hover::before { transform: translateX(0); }\n.ap-btn:hover .ap-btn__arrow { transform: translateX(6px); }\n.ap-btn:active { transform: translateY(-1px); }\n\n.ap-hero__meta-wrap {\n position: absolute;\n bottom: 40px;\n left: 0;\n right: 0;\n z-index: 2;\n}\n.ap-hero__meta {\n max-width: 1280px;\n margin: 0 auto;\n padding: 0 48px;\n display: flex;\n justify-content: space-between;\n align-items: flex-end;\n gap: 32px;\n font-family: var(--font-body);\n font-size: 13px;\n color: var(--athen-white-80);\n letter-spacing: 1px;\n text-transform: uppercase;\n}\n.ap-hero__meta-left {\n display: flex;\n gap: 32px;\n flex-wrap: wrap;\n}\n.ap-hero__meta-item {\n display: flex;\n flex-direction: column;\n gap: 4px;\n}\n.ap-hero__meta-item span:first-child {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 11px;\n letter-spacing: 2px;\n color: var(--athen-gold);\n}\n.ap-hero__meta-item span:last-child {\n font-size: 14px;\n color: var(--athen-ivory);\n text-transform: none;\n letter-spacing: 0;\n}\n.ap-hero__scroll {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 11px;\n letter-spacing: 2px;\n color: var(--athen-gold);\n writing-mode: vertical-rl;\n transform: rotate(180deg);\n}\n\n@media (max-width: 960px) {\n .ap-hero__inner { padding: 0 32px; }\n .ap-hero__content { padding: 120px 0 220px; }\n .ap-hero__meta { padding: 0 32px; flex-direction: column; gap: 24px; align-items: flex-start; }\n .ap-hero__scroll { display: none; }\n .ap-btn { padding: 16px 28px; font-size: 14px; }\n}\n@media (max-width: 520px) {\n .ap-hero__inner { padding: 0 20px; }\n .ap-hero__content { padding: 100px 0 200px; }\n .ap-hero__meta { padding: 0 20px; }\n}\n<\/style>\n<\/head>\n<body>\n\n<section class=\"ap-hero\">\n <div class=\"ap-hero__bg\"><\/div>\n <div class=\"ap-hero__overlay\"><\/div>\n\n <div class=\"ap-hero__inner\">\n <div class=\"ap-hero__content\">\n <div class=\"ap-hero__eyebrow\">Commande de recherche payante<\/div>\n <h1 class=\"ap-hero__title\">\n Annonces Google,<br>\n <span class=\"italic\">ROI Maximum.<\/span>\n <\/h1>\n <p class=\"ap-hero__sub\">\n Nous transformons l'intention de recherche en un processus pr\u00e9visible. <strong>Audits, restructuration chirurgicale, mise \u00e0 l'\u00e9chelle des compos\u00e9s<\/strong> ex\u00e9cut\u00e9e par une unit\u00e9 commando obs\u00e9d\u00e9e par l'\u00e9conomie de votre unit\u00e9, et non par des indicateurs de vanit\u00e9.\n <\/p>\n <div class=\"ap-hero__actions\">\n <a href=\"#book\" class=\"ap-btn\">\n <span class=\"ap-btn__label\">R\u00e9servez un call strat\u00e9gique<\/span>\n <span class=\"ap-btn__arrow\">\u2192<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"ap-hero__meta-wrap\">\n <div class=\"ap-hero__meta\">\n <div class=\"ap-hero__meta-left\">\n <div class=\"ap-hero__meta-item\"><span>01 \/ Discipline<\/span><span>Annonces Google \u00b7 PMax \u00b7 Shopping<\/span><\/div>\n <div class=\"ap-hero__meta-item\"><span>02 \/ Focus<\/span><span>ROAS, CPA, LTV<\/span><\/div>\n <div class=\"ap-hero__meta-item\"><span>03 \/ Cadence<\/span><span>Hebdomadaire, et non mensuel<\/span><\/div>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69e6d33 e-con-full e-flex e-con e-parent\" data-id=\"69e6d33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6dcdd7 elementor-widget elementor-widget-html\" data-id=\"b6dcdd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\" \/>\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\" \/>\n<title>Google Ads \u2014 How It Works<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&family=Saira+Extra+Condensed:wght@700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n:root {\n --athen-black: #1C1C1C;\n --athen-gold: #D0BB95;\n --athen-gold-dark: #B59D74;\n --athen-cream: #EBE4D8;\n --athen-ivory: #F5F2ED;\n --athen-white-80: rgba(255,255,255,.8);\n --athen-black-80: rgba(28,28,28,.8);\n --athen-black-70: rgba(28,28,28,.7);\n --font-display: \"Saira Extra Condensed\", sans-serif;\n --font-body: \"Inter\", sans-serif;\n}\n* { box-sizing: border-box; margin: 0; padding: 0; }\nbody { font-family: var(--font-body); background: var(--athen-ivory); color: var(--athen-black); }\n\n.ap-how {\n position: relative;\n background: var(--athen-ivory);\n padding: 120px 0 140px;\n overflow: hidden;\n}\n.ap-how__inner {\n max-width: 1280px;\n margin: 0 auto;\n padding: 0 48px;\n}\n.ap-how__header {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 64px;\n align-items: end;\n margin-bottom: 96px;\n}\n.ap-how__eyebrow {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 18px;\n line-height: 26px;\n letter-spacing: 2px;\n text-transform: uppercase;\n color: var(--athen-gold-dark);\n margin-bottom: 20px;\n display: inline-flex;\n align-items: center;\n gap: 16px;\n}\n.ap-how__eyebrow::before {\n content: \"\";\n display: inline-block;\n width: 48px;\n height: 1px;\n background: var(--athen-gold-dark);\n}\n.ap-how__title {\n font-family: var(--font-display);\n font-weight: 900;\n font-size: clamp(48px, 6vw, 88px);\n line-height: .95;\n letter-spacing: -1px;\n text-transform: uppercase;\n color: var(--athen-black);\n max-width: 640px;\n}\n.ap-how__title .italic {\n font-style: italic;\n font-weight: 800;\n color: var(--athen-gold-dark);\n}\n.ap-how__intro {\n font-family: var(--font-body);\n font-weight: 300;\n font-size: clamp(16px, 1.2vw, 19px);\n line-height: 1.6;\n color: var(--athen-black-70);\n max-width: 480px;\n padding-bottom: 8px;\n}\n.ap-how__intro strong {\n color: var(--athen-black);\n font-weight: 600;\n}\n\n.ap-how__grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 0;\n border-top: 1px solid var(--athen-black);\n border-bottom: 1px solid var(--athen-black);\n}\n.ap-step {\n position: relative;\n padding: 56px 40px 64px;\n border-right: 1px solid rgba(28,28,28,.15);\n background: transparent;\n transition: background-color .5s cubic-bezier(.2,.8,.2,1);\n cursor: default;\n}\n.ap-step:last-child { border-right: none; }\n.ap-step__index {\n font-family: var(--font-display);\n font-weight: 900;\n font-size: 96px;\n line-height: 1;\n color: var(--athen-gold);\n letter-spacing: -2px;\n transition: color .4s ease, transform .5s cubic-bezier(.2,.8,.2,1);\n display: inline-block;\n margin-bottom: 32px;\n}\n.ap-step__rule {\n width: 48px;\n height: 2px;\n background: var(--athen-black);\n margin-bottom: 24px;\n transition: width .5s cubic-bezier(.2,.8,.2,1), background-color .4s ease;\n}\n.ap-step__title {\n font-family: var(--font-display);\n font-weight: 800;\n font-size: 30px;\n line-height: 1.1;\n text-transform: uppercase;\n color: var(--athen-black);\n margin-bottom: 20px;\n transition: color .4s ease;\n}\n.ap-step__desc {\n font-family: var(--font-body);\n font-weight: 300;\n font-size: 16px;\n line-height: 1.65;\n color: var(--athen-black-70);\n margin-bottom: 28px;\n transition: color .4s ease;\n}\n.ap-step__meta {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 12px;\n letter-spacing: 2px;\n text-transform: uppercase;\n color: var(--athen-gold-dark);\n transition: color .4s ease;\n}\n\n.ap-step:hover {\n background: var(--athen-black);\n}\n.ap-step:hover .ap-step__index { color: var(--athen-gold); transform: translateY(-4px); }\n.ap-step:hover .ap-step__rule { width: 80px; background: var(--athen-gold); }\n.ap-step:hover .ap-step__title { color: var(--athen-ivory); }\n.ap-step:hover .ap-step__desc { color: var(--athen-white-80); }\n.ap-step:hover .ap-step__desc strong { color: var(--athen-ivory); }\n.ap-step:hover .ap-step__meta { color: var(--athen-gold); }\n\n.ap-step__desc strong {\n color: var(--athen-black);\n font-weight: 600;\n transition: color .4s ease;\n}\n\n@media (max-width: 960px) {\n .ap-how { padding: 96px 0 104px; }\n .ap-how__inner { padding: 0 32px; }\n .ap-how__header { grid-template-columns: 1fr; gap: 24px; margin-bottom: 64px; }\n .ap-how__intro { max-width: 100%; padding-bottom: 0; }\n .ap-how__grid { grid-template-columns: 1fr; }\n .ap-step { border-right: none; border-bottom: 1px solid rgba(28,28,28,.15); padding: 40px 24px 48px; }\n .ap-step:last-child { border-bottom: none; }\n .ap-step__index { font-size: 72px; margin-bottom: 20px; }\n .ap-step__title { font-size: 26px; }\n}\n@media (max-width: 520px) {\n .ap-how__inner { padding: 0 20px; }\n}\n<\/style>\n<\/head>\n<body>\n\n<section class=\"ap-how\" id=\"process\">\n <div class=\"ap-how__inner\">\n\n <div class=\"ap-how__header\">\n <div>\n <div class=\"ap-how__eyebrow\">02 \u2014 Le processus<\/div>\n <h1 class=\"ap-how__title\">Comment <span class=\"italic\">\u00e7a marche<\/span><\/h1>\n <\/div>\n <p class=\"ap-how__intro\">\n Trois phases. Sans fioritures. Nous <strong>fixons ce qui est cass\u00e9<\/strong>et nous rebluidons \u00e0 partir des fondamentaux.\n <\/p>\n <\/div>\n\n <div class=\"ap-how__grid\">\n\n <article class=\"ap-step\">\n <div class=\"ap-step__index\">01<\/div>\n <div class=\"ap-step__rule\"><\/div>\n <h3 class=\"ap-step__title\">Audit<\/h3>\n <p class=\"ap-step__desc\">\n Nous analysons en d\u00e9tail chaque couche du compte : suivi des conversions, gaspillage des requ\u00eates de recherche, d\u00e9gradation du score de qualit\u00e9, chaos des types de correspondance. Vous obtenez un <strong>map document\u00e9e<\/strong> de votre budget gaspill\u00e9.\n <\/p>\n <div class=\"ap-step__meta\">Semaine 1 \u00b7 Livrable : Rapport d'audit<\/div>\n <\/article>\n\n <article class=\"ap-step\">\n <div class=\"ap-step__index\">02<\/div>\n <div class=\"ap-step__rule\"><\/div>\n <h3 class=\"ap-step__title\">Reconstruction des campagnes<\/h3>\n <p class=\"ap-step__desc\">\n Restructuration chirurgicale : th\u00e8mes cibl\u00e9s, groupes d\u2019annonces bas\u00e9s sur l\u2019intention, optimisation des annonces n\u00e9gatives, nouveaux RSA, suivi reconstruit avec <strong>des conversions am\u00e9lior\u00e9es et GA4<\/strong>Le compte redevient lisible.\n <\/p>\n <div class=\"ap-step__meta\">Semaines 2 \u00e0 4 \u00b7 Livrable\u00a0: Compte reconstruit<\/div>\n <\/article>\n\n <article class=\"ap-step\">\n <div class=\"ap-step__index\">03<\/div>\n <div class=\"ap-step__rule\"><\/div>\n <h3 class=\"ap-step__title\">Scaling<\/h3>\n <p class=\"ap-step__desc\">\n Strat\u00e9gies d'ench\u00e8res tourn\u00e9es vers le <strong>tCPA \/ tROAS<\/strong>. Budget r\u00e9affect\u00e9 aux projets gagnants, rythme des tests cr\u00e9atifs d\u00e9fini. Appels hebdomadaires, rapports hebdomadaires, revues mensuelles de la feuille de route.\n <\/p>\n <div class=\"ap-step__meta\">Semaine 5 et suivantes \u00b7 Partenariat en cours<\/div>\n <\/article>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6b26be e-con-full e-flex e-con e-parent\" data-id=\"c6b26be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6148f elementor-widget elementor-widget-html\" data-id=\"3b6148f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\" \/>\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\" \/>\n<title>Google Ads \u2014 What You Get<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&family=Saira+Extra+Condensed:wght@700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n:root {\n --athen-black: #1C1C1C;\n --athen-gold: #D0BB95;\n --athen-gold-dark: #B59D74;\n --athen-cream: #EBE4D8;\n --athen-ivory: #F5F2ED;\n --athen-white-80: rgba(255,255,255,.8);\n --athen-white-60: rgba(255,255,255,.55);\n --font-display: \"Saira Extra Condensed\", sans-serif;\n --font-body: \"Inter\", sans-serif;\n}\n* { box-sizing: border-box; margin: 0; padding: 0; }\nbody { font-family: var(--font-body); background: var(--athen-black); color: var(--athen-ivory); }\n\n.ap-get {\n position: relative;\n background: var(--athen-black);\n padding: 120px 0 140px;\n overflow: hidden;\n}\n.ap-get__inner {\n max-width: 1280px;\n margin: 0 auto;\n padding: 0 48px;\n position: relative;\n z-index: 2;\n}\n.ap-get__header {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 64px;\n align-items: end;\n margin-bottom: 96px;\n}\n.ap-get__eyebrow {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 18px;\n line-height: 26px;\n letter-spacing: 2px;\n text-transform: uppercase;\n color: var(--athen-gold);\n margin-bottom: 20px;\n display: inline-flex;\n align-items: center;\n gap: 16px;\n}\n.ap-get__eyebrow::before {\n content: \"\";\n display: inline-block;\n width: 48px;\n height: 1px;\n background: var(--athen-gold);\n}\n.ap-get__title {\n font-family: var(--font-display);\n font-weight: 900;\n font-size: clamp(48px, 6vw, 88px);\n line-height: .95;\n letter-spacing: -1px;\n text-transform: uppercase;\n color: var(--athen-ivory);\n max-width: 720px;\n padding-right: 12px;\n}\n.ap-get__title .italic {\n font-style: italic;\n font-weight: 800;\n background: linear-gradient(100deg, var(--athen-ivory) 0%, var(--athen-gold) 100%);\n -webkit-background-clip: text;\n background-clip: text;\n -webkit-text-fill-color: transparent;\n color: transparent;\n display: inline-block;\n padding-right: 0.12em;\n margin-right: -0.12em;\n}\n.ap-get__intro {\n font-family: var(--font-body);\n font-weight: 300;\n font-size: clamp(16px, 1.2vw, 19px);\n line-height: 1.6;\n color: var(--athen-white-80);\n max-width: 480px;\n padding-bottom: 8px;\n}\n.ap-get__intro strong {\n color: var(--athen-ivory);\n font-weight: 600;\n}\n\n.ap-get__grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n border-top: 1px solid rgba(245,242,237,.15);\n border-left: 1px solid rgba(245,242,237,.15);\n}\n.ap-deliv {\n position: relative;\n padding: 48px 40px 52px 56px;\n border-right: 1px solid rgba(245,242,237,.15);\n border-bottom: 1px solid rgba(245,242,237,.15);\n background: transparent;\n transition: background-color .4s ease, transform .5s cubic-bezier(.2,.8,.2,1);\n cursor: default;\n overflow: hidden;\n}\n.ap-deliv::before {\n content: \"\";\n position: absolute;\n top: 0;\n bottom: 0;\n left: 0;\n width: 3px;\n background: var(--athen-gold);\n transform: scaleY(0);\n transform-origin: top;\n transition: transform .5s cubic-bezier(.2,.8,.2,1);\n}\n.ap-deliv__index {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 12px;\n letter-spacing: 3px;\n text-transform: uppercase;\n color: var(--athen-gold);\n margin-bottom: 28px;\n display: flex;\n align-items: center;\n gap: 12px;\n}\n.ap-deliv__index::after {\n content: \"\";\n flex: 1;\n height: 1px;\n background: rgba(208,187,149,.3);\n transition: background-color .4s ease;\n}\n.ap-deliv__title {\n font-family: var(--font-display);\n font-weight: 800;\n font-size: 24px;\n line-height: 1.15;\n text-transform: uppercase;\n color: var(--athen-ivory);\n margin-bottom: 20px;\n letter-spacing: .5px;\n transition: color .4s ease, transform .5s cubic-bezier(.2,.8,.2,1);\n}\n.ap-deliv__desc {\n font-family: var(--font-body);\n font-weight: 300;\n font-size: 15px;\n line-height: 1.65;\n color: var(--athen-white-60);\n transition: color .4s ease, transform .5s cubic-bezier(.2,.8,.2,1);\n}\n.ap-deliv__desc strong {\n color: var(--athen-ivory);\n font-weight: 600;\n}\n\n.ap-deliv:hover {\n background: rgba(208,187,149,.04);\n}\n.ap-deliv:hover::before { transform: scaleY(1); }\n.ap-deliv:hover .ap-deliv__title { transform: translateX(6px); color: var(--athen-gold); }\n.ap-deliv:hover .ap-deliv__desc { color: var(--athen-white-80); transform: translateX(6px); }\n.ap-deliv:hover .ap-deliv__index::after { background: var(--athen-gold); }\n\n@media (max-width: 960px) {\n .ap-get { padding: 96px 0 104px; }\n .ap-get__inner { padding: 0 32px; }\n .ap-get__header { grid-template-columns: 1fr; gap: 24px; margin-bottom: 64px; }\n .ap-get__intro { max-width: 100%; padding-bottom: 0; }\n .ap-get__grid { grid-template-columns: 1fr; border-left: none; }\n .ap-deliv { padding: 36px 24px 40px 28px; border-right: none; }\n}\n@media (min-width: 961px) and (max-width: 1200px) {\n .ap-get__grid { grid-template-columns: repeat(2, 1fr); }\n}\n@media (max-width: 520px) {\n .ap-get__inner { padding: 0 20px; }\n .ap-deliv__title { font-size: 22px; }\n}\n<\/style>\n<\/head>\n<body>\n\n<section class=\"ap-get\" id=\"what-you-get\">\n <div class=\"ap-get__inner\">\n\n <div class=\"ap-get__header\">\n <div>\n <div class=\"ap-get__eyebrow\">03 \u2014 Livrables<\/div>\n <h1 class=\"ap-get__title\">Quoi <span class=\"italic\">Vous obtenez<\/span><\/h1>\n <\/div>\n <p class=\"ap-get__intro\">\n Une gestion compl\u00e8te et int\u00e9gr\u00e9e de votre \u00e9cosyst\u00e8me Google Ads. <strong>Six livrables concrets<\/strong> \u2014 pas un contrat de services qui dispara\u00eet dans les m\u00e9andres de tableaux de bord que personne ne consulte.\n <\/p>\n <\/div>\n\n <div class=\"ap-get__grid\">\n\n <article class=\"ap-deliv\">\n <div class=\"ap-deliv__index\">01 \/ Audit<\/div>\n <h3 class=\"ap-deliv__title\">Audit m\u00e9dico-l\u00e9gal du compte et du score de qualit\u00e9<\/h3>\n <p class=\"ap-deliv__desc\">\n Plong\u00e9e en profondeur dans <strong>chaque campagne, groupe d'annonces, mot-cl\u00e9 et page de destination<\/strong>. Nous cartographions les d\u00e9penses inutiles, les probl\u00e8mes de suivi et les indicateurs de qualit\u00e9 qui font grimper vos CPC.\n <\/p>\n <\/article>\n\n <article class=\"ap-deliv\">\n <div class=\"ap-deliv__index\">02 \/ Structure<\/div>\n <h3 class=\"ap-deliv__title\">Restructuration des campagnes et des groupes publicitaires<\/h3>\n <p class=\"ap-deliv__desc\">\n Th\u00e8mes bas\u00e9s sur l'intention, groupes d'annonces cibl\u00e9s, <strong>SKAG \/ STAG<\/strong> L\u00e0 o\u00f9 c'est important, PMax est aliment\u00e9 en ressources s\u00e9lectionn\u00e9es. L'algorithme re\u00e7oit enfin un signal clair.\n <\/p>\n <\/article>\n\n <article class=\"ap-deliv\">\n <div class=\"ap-deliv__index\">03 \/ Ciblage<\/div>\n <h3 class=\"ap-deliv__title\">Recherche de mots cl\u00e9s et optimisation des mots n\u00e9gatifs<\/h3>\n <p class=\"ap-deliv__desc\">\n Mots cl\u00e9s \u00e0 vis\u00e9e commerciale, expansion de la longue tra\u00eene et un <strong>Les n\u00e9gatifs hebdomadaires passent<\/strong> qui prot\u00e8ge votre budget contre la d\u00e9rive des termes de recherche et les fuites de PMax.\n <\/p>\n <\/article>\n\n <article class=\"ap-deliv\">\n <div class=\"ap-deliv__index\">04 \/ Suivi<\/div>\n <h3 class=\"ap-deliv__title\">Suivi des conversions et importations hors ligne<\/h3>\n <p class=\"ap-deliv__desc\">\n GA4, Google Tag Manager, <strong>Conversions am\u00e9lior\u00e9es<\/strong>, et l'importation hors ligne depuis votre CRM. L'algorithme d'ench\u00e8res est ainsi optimis\u00e9 pour g\u00e9n\u00e9rer des revenus, et non plus pour remplir des formulaires.\n <\/p>\n <\/article>\n\n <article class=\"ap-deliv\">\n <div class=\"ap-deliv__index\">05 \/ Mise \u00e0 l'\u00e9chelle<\/div>\n <h3 class=\"ap-deliv__title\">Strat\u00e9gie d'appel d'offres et r\u00e9affectation budg\u00e9taire<\/h3>\n <p class=\"ap-deliv__desc\">\n <strong>tCPA, tROAS, Valeur de conversion maximale<\/strong> \u2014 D\u00e9ploy\u00e9 de mani\u00e8re cibl\u00e9e en fonction de la maturit\u00e9 de la campagne. Le budget est allou\u00e9 aux gagnants chaque semaine, et non lors des bilans de fin de trimestre.\n <\/p>\n <\/article>\n\n <article class=\"ap-deliv\">\n <div class=\"ap-deliv__index\">06 \/ Signalement<\/div>\n <h3 class=\"ap-deliv__title\">Rapports hebdomadaires et r\u00e9unions strat\u00e9giques<\/h3>\n <p class=\"ap-deliv__desc\">\n Rapport hebdomadaire r\u00e9dig\u00e9 par un humain (et non un lien Looker), <strong>Appel strat\u00e9gique de 30 minutes<\/strong>, et un bilan mensuel de la feuille de route. Vous savez toujours ce qui a \u00e9t\u00e9 fait et ce qui est pr\u00e9vu ensuite.\n <\/p>\n <\/article>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89b10a3 e-con-full e-flex e-con e-parent\" data-id=\"89b10a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f36695a elementor-widget elementor-widget-html\" data-id=\"f36695a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\" \/>\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\" \/>\n<title>Google Ads \u2014 Testimonials<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&family=Saira+Extra+Condensed:wght@700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n:root {\n --athen-black: #1C1C1C;\n --athen-gold: #D0BB95;\n --athen-gold-dark: #B59D74;\n --athen-cream: #EBE4D8;\n --athen-ivory: #F5F2ED;\n --athen-white-80: rgba(255,255,255,.8);\n --athen-black-80: rgba(28,28,28,.8);\n --athen-black-70: rgba(28,28,28,.7);\n --athen-black-60: rgba(28,28,28,.55);\n --font-display: \"Saira Extra Condensed\", sans-serif;\n --font-body: \"Inter\", sans-serif;\n}\n* { box-sizing: border-box; margin: 0; padding: 0; }\nbody { font-family: var(--font-body); background: var(--athen-cream); color: var(--athen-black); }\n\n.ap-voices {\n position: relative;\n background: var(--athen-cream);\n padding: 120px 0 160px;\n overflow: hidden;\n}\n.ap-voices__inner {\n max-width: 1280px;\n margin: 0 auto;\n padding: 0 48px;\n position: relative;\n}\n.ap-voices__header {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 64px;\n align-items: end;\n margin-bottom: 88px;\n}\n.ap-voices__eyebrow {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 18px;\n line-height: 26px;\n letter-spacing: 2px;\n text-transform: uppercase;\n color: var(--athen-gold-dark);\n margin-bottom: 20px;\n display: inline-flex;\n align-items: center;\n gap: 16px;\n}\n.ap-voices__eyebrow::before {\n content: \"\";\n display: inline-block;\n width: 48px;\n height: 1px;\n background: var(--athen-gold-dark);\n}\n.ap-voices__title {\n font-family: var(--font-display);\n font-weight: 900;\n font-size: clamp(48px, 6vw, 88px);\n line-height: .95;\n letter-spacing: -1px;\n text-transform: uppercase;\n color: var(--athen-black);\n max-width: 680px;\n padding-right: 12px;\n}\n.ap-voices__title .italic {\n font-style: italic;\n font-weight: 800;\n background: linear-gradient(100deg, var(--athen-black) 0%, var(--athen-gold-dark) 100%);\n -webkit-background-clip: text;\n background-clip: text;\n -webkit-text-fill-color: transparent;\n color: transparent;\n display: inline-block;\n padding-right: 0.12em;\n margin-right: -0.12em;\n}\n.ap-voices__intro {\n font-family: var(--font-body);\n font-weight: 300;\n font-size: clamp(16px, 1.2vw, 19px);\n line-height: 1.6;\n color: var(--athen-black-70);\n max-width: 460px;\n padding-bottom: 8px;\n}\n.ap-voices__intro strong {\n color: var(--athen-black);\n font-weight: 600;\n}\n\n.ap-voices__grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 32px;\n}\n.ap-voice {\n position: relative;\n background: var(--athen-ivory);\n border: 1px solid var(--athen-black);\n padding: 48px 40px 40px;\n display: flex;\n flex-direction: column;\n min-height: 440px;\n transition: transform .45s cubic-bezier(.2,.8,.2,1), box-shadow .45s cubic-bezier(.2,.8,.2,1), background-color .4s ease;\n cursor: default;\n}\n.ap-voice__mark {\n font-family: var(--font-display);\n font-weight: 900;\n font-size: 120px;\n line-height: .6;\n color: var(--athen-gold);\n margin-bottom: 24px;\n transition: color .4s ease, transform .5s cubic-bezier(.2,.8,.2,1);\n display: block;\n height: 60px;\n}\n.ap-voice__quote {\n font-family: var(--font-body);\n font-weight: 400;\n font-size: 18px;\n line-height: 1.55;\n color: var(--athen-black);\n margin-bottom: 36px;\n flex: 1;\n}\n.ap-voice__quote strong {\n font-weight: 600;\n color: var(--athen-black);\n background: linear-gradient(180deg, transparent 60%, rgba(208,187,149,.45) 60%);\n padding: 0 2px;\n}\n.ap-voice__divider {\n width: 40px;\n height: 2px;\n background: var(--athen-black);\n margin-bottom: 20px;\n transition: width .5s cubic-bezier(.2,.8,.2,1), background-color .4s ease;\n}\n.ap-voice__author {\n font-family: var(--font-display);\n font-weight: 800;\n font-size: 16px;\n letter-spacing: 1.5px;\n text-transform: uppercase;\n color: var(--athen-black);\n margin-bottom: 4px;\n line-height: 1.2;\n}\n.ap-voice__role {\n font-family: var(--font-body);\n font-weight: 400;\n font-size: 13px;\n color: var(--athen-black-60);\n line-height: 1.4;\n}\n.ap-voice__role strong {\n color: var(--athen-black);\n font-weight: 600;\n}\n\n.ap-voice:hover {\n transform: translate(-4px, -4px);\n box-shadow: 12px 12px 0 0 var(--athen-black);\n background: #fff;\n}\n.ap-voice:hover .ap-voice__mark {\n transform: translateY(-4px) scale(1.05);\n}\n.ap-voice:hover .ap-voice__divider {\n width: 72px;\n background: var(--athen-gold-dark);\n}\n\n.ap-voices__footer {\n margin-top: 64px;\n padding-top: 40px;\n border-top: 1px solid rgba(28,28,28,.15);\n display: flex;\n justify-content: space-between;\n align-items: center;\n flex-wrap: wrap;\n gap: 24px;\n}\n.ap-voices__stat-group {\n display: flex;\n gap: 48px;\n flex-wrap: wrap;\n}\n.ap-voices__stat {\n display: flex;\n flex-direction: column;\n gap: 4px;\n}\n.ap-voices__stat-num {\n font-family: var(--font-display);\n font-weight: 900;\n font-size: 44px;\n line-height: 1;\n color: var(--athen-black);\n letter-spacing: -1px;\n}\n.ap-voices__stat-label {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 11px;\n letter-spacing: 2px;\n text-transform: uppercase;\n color: var(--athen-gold-dark);\n}\n\n@media (max-width: 1100px) {\n .ap-voices__grid { grid-template-columns: repeat(2, 1fr); }\n .ap-voices__grid .ap-voice:last-child { grid-column: 1 \/ -1; }\n}\n@media (max-width: 720px) {\n .ap-voices { padding: 96px 0 112px; }\n .ap-voices__inner { padding: 0 32px; }\n .ap-voices__header { grid-template-columns: 1fr; gap: 24px; margin-bottom: 56px; }\n .ap-voices__intro { max-width: 100%; padding-bottom: 0; }\n .ap-voices__grid { grid-template-columns: 1fr; gap: 24px; }\n .ap-voices__grid .ap-voice:last-child { grid-column: auto; }\n .ap-voice { min-height: 0; padding: 40px 28px 32px; }\n .ap-voices__stat-group { gap: 32px; }\n .ap-voices__stat-num { font-size: 36px; }\n}\n@media (max-width: 520px) {\n .ap-voices__inner { padding: 0 20px; }\n}\n<\/style>\n<\/head>\n<body>\n\n<!-- NOTE: testimonial content is placeholder \u2014 replace with real client quotes before publishing. -->\n<section class=\"ap-voices\" id=\"testimonials\">\n <div class=\"ap-voices__inner\">\n\n <div class=\"ap-voices__header\">\n <div>\n <div class=\"ap-voices__eyebrow\">04 \u2014 T\u00e9moignages<\/div>\n <h1 class=\"ap-voices__title\">Approuv\u00e9 par <span class=\"italic\">Op\u00e9rateurs<\/span><\/h1>\n <\/div>\n <p class=\"ap-voices__intro\">\n Les fondateurs et directeurs marketing qui ont cess\u00e9 d'externaliser leurs m\u00e9dias payants \u00e0 des agences qui <strong>je n'ai pas pu r\u00e9pondre \u00e0 la question<\/strong> \" O\u00f9 est pass\u00e9 mon argent cette semaine ? \".\n <\/p>\n <\/div>\n\n <div class=\"ap-voices__grid\">\n\n <article class=\"ap-voice\">\n <span class=\"ap-voice__mark\">\u201c<\/span>\n <p class=\"ap-voice__quote\">\n Ils ont reconstruit notre compte \u00e0 partir de z\u00e9ro en trois semaines. <strong>CPA a abandonn\u00e9 47%<\/strong> Le premier mois complet \u2014 et pour la premi\u00e8re fois, j'ai r\u00e9ellement compris \u00e0 quoi servait chaque d\u00e9pense.\n <\/p>\n <div class=\"ap-voice__divider\"><\/div>\n <div class=\"ap-voice__author\">Marc Delacroix<\/div>\n <div class=\"ap-voice__role\"><strong>PDG<\/strong> \u00b7 Commerce \u00e9lectronique Maison et D\u00e9coration<\/div>\n <\/article>\n\n <article class=\"ap-voice\">\n <span class=\"ap-voice__mark\">\u201c<\/span>\n <p class=\"ap-voice__quote\">\n J'ai travaill\u00e9 avec cinq agences en dix ans. Athene Pro est la seule qui parle le m\u00eame langage que nous. <strong>\u00e9conomie unitaire<\/strong>, Pas d'impressions. Les appels hebdomadaires sont concis et directs.\n <\/p>\n <div class=\"ap-voice__divider\"><\/div>\n <div class=\"ap-voice__author\">Sophia Renard<\/div>\n <div class=\"ap-voice__role\"><strong>Responsable de la croissance<\/strong> \u00b7 SaaS B2B<\/div>\n <\/article>\n\n <article class=\"ap-voice\">\n <span class=\"ap-voice__mark\">\u201c<\/span>\n <p class=\"ap-voice__quote\">\n Six mois se sont \u00e9coul\u00e9s, <strong>Nous sommes pass\u00e9s de 40 000 \u20ac \u00e0 180 000 \u20ac de d\u00e9penses mensuelles.<\/strong> tout en am\u00e9liorant le ROAS de 2,2 fois. Ils g\u00e8rent notre budget comme s'il s'agissait du leur.\n <\/p>\n <div class=\"ap-voice__divider\"><\/div>\n <div class=\"ap-voice__author\">Thomas Lorenz<\/div>\n <div class=\"ap-voice__role\"><strong>Fondateur<\/strong> \u00b7 Beaut\u00e9 DTC<\/div>\n <\/article>\n\n <\/div>\n\n <div class=\"ap-voices__footer\">\n <div class=\"ap-voices__stat-group\">\n <div class=\"ap-voices__stat\">\n <div class=\"ap-voices__stat-num\">18 millions d'euros et plus<\/div>\n <div class=\"ap-voices__stat-label\">Gestion des d\u00e9penses publicitaires<\/div>\n <\/div>\n <div class=\"ap-voices__stat\">\n <div class=\"ap-voices__stat-num\">92%<\/div>\n <div class=\"ap-voices__stat-label\">fid\u00e9lisation de la client\u00e8le<\/div>\n <\/div>\n <div class=\"ap-voices__stat\">\n <div class=\"ap-voices__stat-num\">+247%<\/div>\n <div class=\"ap-voices__stat-label\">Augmentation moyenne du ROAS<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a763a78 e-con-full e-flex e-con e-parent\" data-id=\"a763a78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f14cb93 elementor-widget elementor-widget-html\" data-id=\"f14cb93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\" \/>\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\" \/>\n<title>Google Ads \u2014 Ready<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&family=Saira+Extra+Condensed:wght@700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n:root {\n --athen-black: #1C1C1C;\n --athen-gold: #D0BB95;\n --athen-gold-dark: #B59D74;\n --athen-cream: #EBE4D8;\n --athen-ivory: #F5F2ED;\n --athen-white-80: rgba(255,255,255,.8);\n --athen-white-60: rgba(255,255,255,.55);\n --font-display: \"Saira Extra Condensed\", sans-serif;\n --font-body: \"Inter\", sans-serif;\n}\n* { box-sizing: border-box; margin: 0; padding: 0; }\nbody { font-family: var(--font-body); background: var(--athen-black); color: var(--athen-ivory); }\n\n.ap-ready {\n position: relative;\n background: var(--athen-black);\n overflow: hidden;\n padding: 140px 0 120px;\n}\n.ap-ready__bg {\n position: absolute;\n inset: 0;\n background-image: url('https:\/\/images.unsplash.com\/photo-1486406146926-c627a92ad1ab?q=80&w=2400');\n background-size: cover;\n background-position: center;\n filter: grayscale(1);\n opacity: .22;\n}\n.ap-ready__overlay {\n position: absolute;\n inset: 0;\n background:\n radial-gradient(ellipse at 20% 30%, rgba(208,187,149,.12) 0%, transparent 55%),\n linear-gradient(180deg, rgba(28,28,28,.85) 0%, rgba(28,28,28,.95) 100%);\n}\n.ap-ready__grid-lines {\n position: absolute;\n inset: 0;\n background-image:\n linear-gradient(rgba(208,187,149,.06) 1px, transparent 1px);\n background-size: 100% 96px;\n pointer-events: none;\n}\n\n.ap-ready__inner {\n position: relative;\n z-index: 2;\n max-width: 1280px;\n margin: 0 auto;\n padding: 0 48px;\n}\n.ap-ready__eyebrow {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 18px;\n line-height: 26px;\n letter-spacing: 2px;\n text-transform: uppercase;\n color: var(--athen-gold);\n margin-bottom: 40px;\n display: inline-flex;\n align-items: center;\n gap: 16px;\n}\n.ap-ready__eyebrow::before {\n content: \"\";\n display: inline-block;\n width: 48px;\n height: 1px;\n background: var(--athen-gold);\n}\n.ap-ready__title {\n font-family: var(--font-display);\n font-weight: 900;\n font-size: clamp(56px, 8vw, 132px);\n line-height: .88;\n letter-spacing: -1px;\n text-transform: uppercase;\n margin-bottom: 40px;\n max-width: 1100px;\n padding-right: 0.15em;\n background: linear-gradient(100deg, var(--athen-ivory) 0%, var(--athen-ivory) 35%, var(--athen-gold) 100%);\n -webkit-background-clip: text;\n background-clip: text;\n -webkit-text-fill-color: transparent;\n color: transparent;\n}\n.ap-ready__title .italic {\n font-style: italic;\n font-weight: 800;\n display: inline-block;\n padding-right: 0.1em;\n}\n.ap-ready__sub {\n font-family: var(--font-body);\n font-weight: 300;\n font-size: clamp(17px, 1.4vw, 21px);\n line-height: 1.55;\n color: var(--athen-white-80);\n max-width: 620px;\n margin-bottom: 56px;\n}\n.ap-ready__sub strong {\n color: var(--athen-ivory);\n font-weight: 600;\n}\n.ap-ready__actions {\n display: flex;\n flex-wrap: wrap;\n gap: 32px;\n align-items: center;\n margin-bottom: 88px;\n}\n.ap-btn {\n position: relative;\n display: inline-flex;\n align-items: center;\n gap: 14px;\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 16px;\n letter-spacing: 2px;\n text-transform: uppercase;\n padding: 22px 40px;\n border-radius: 0;\n cursor: pointer;\n text-decoration: none;\n overflow: hidden;\n border: 2px solid var(--athen-gold);\n background: var(--athen-gold);\n color: var(--athen-black);\n transition: color .4s cubic-bezier(.2,.8,.2,1), transform .25s cubic-bezier(.2,.8,.2,1), box-shadow .3s ease;\n}\n.ap-btn__label, .ap-btn__arrow { position: relative; z-index: 2; display: inline-flex; }\n.ap-btn__arrow { transition: transform .35s cubic-bezier(.2,.8,.2,1); }\n.ap-btn::before {\n content: \"\";\n position: absolute;\n inset: 0;\n background: var(--athen-black);\n transform: translateX(-101%);\n transition: transform .45s cubic-bezier(.2,.8,.2,1);\n z-index: 1;\n}\n.ap-btn:hover {\n color: var(--athen-gold);\n transform: translateY(-3px);\n box-shadow: 0 10px 0 -2px rgba(208,187,149,.25);\n}\n.ap-btn:hover::before { transform: translateX(0); }\n.ap-btn:hover .ap-btn__arrow { transform: translateX(6px); }\n.ap-btn:active { transform: translateY(-1px); }\n\n.ap-ready__link {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 14px;\n letter-spacing: 2px;\n text-transform: uppercase;\n color: var(--athen-ivory);\n text-decoration: none;\n padding-bottom: 4px;\n border-bottom: 1px solid rgba(245,242,237,.3);\n transition: color .3s ease, border-color .3s ease, transform .3s ease;\n}\n.ap-ready__link:hover {\n color: var(--athen-gold);\n border-color: var(--athen-gold);\n transform: translateY(-2px);\n}\n\n.ap-ready__meta {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 64px;\n padding-top: 48px;\n border-top: 1px solid rgba(245,242,237,.15);\n max-width: 860px;\n}\n.ap-ready__meta-item {\n display: flex;\n flex-direction: column;\n gap: 10px;\n}\n.ap-ready__meta-label {\n font-family: var(--font-display);\n font-weight: 700;\n font-size: 11px;\n letter-spacing: 2px;\n text-transform: uppercase;\n color: var(--athen-gold);\n}\n.ap-ready__meta-value {\n font-family: var(--font-body);\n font-weight: 300;\n font-size: 16px;\n line-height: 1.55;\n color: var(--athen-ivory);\n}\n.ap-ready__meta-value strong {\n font-weight: 600;\n color: var(--athen-ivory);\n}\n\n@media (max-width: 960px) {\n .ap-ready { padding: 96px 0 96px; }\n .ap-ready__inner { padding: 0 32px; }\n .ap-ready__actions { flex-direction: column; align-items: flex-start; gap: 24px; margin-bottom: 64px; }\n .ap-btn { padding: 18px 32px; font-size: 14px; }\n .ap-ready__meta { grid-template-columns: 1fr; gap: 32px; }\n}\n@media (max-width: 520px) {\n .ap-ready__inner { padding: 0 20px; }\n .ap-ready__eyebrow { margin-bottom: 28px; }\n}\n<\/style>\n<\/head>\n<body>\n\n<section class=\"ap-ready\" id=\"book\">\n <div class=\"ap-ready__bg\"><\/div>\n <div class=\"ap-ready__overlay\"><\/div>\n <div class=\"ap-ready__grid-lines\"><\/div>\n\n <div class=\"ap-ready__inner\">\n <div class=\"ap-ready__eyebrow\">05 \u2014 Dernier mouvement<\/div>\n\n <h1 class=\"ap-ready__title\">\n Pr\u00eat \u00e0 dominer<br>\n le <span class=\"italic\">SERP ?<\/span>\n <\/h1>\n\n <p class=\"ap-ready__sub\">\n Trente minutes pour mettre \u00e0 l'\u00e9preuve votre configuration actuelle. <strong>Pas de pitch, pas de pression de retenue<\/strong> \u2014 un simple examen m\u00e9dico-l\u00e9gal des fuites et des probl\u00e8mes qui s'aggravent.\n <\/p>\n\n <div class=\"ap-ready__actions\">\n <a href=\"\/fr\/contact\/\" class=\"ap-btn\">\n <span class=\"ap-btn__label\">R\u00e9servez votre s\u00e9ance strat\u00e9gique<\/span>\n <span class=\"ap-btn__arrow\">\u2192<\/span>\n <\/a>\n <\/div>\n\n <div class=\"ap-ready__meta\">\n <div class=\"ap-ready__meta-item\">\n <span class=\"ap-ready__meta-label\">R\u00e9ponse<\/span>\n <span class=\"ap-ready__meta-value\"><strong>Moins de 24 heures<\/strong>, toujours par un partenaire \u2014 pas par un robot, pas par un junior.<\/span>\n <\/div>\n <div class=\"ap-ready__meta-item\">\n <span class=\"ap-ready__meta-label\">Profil<\/span>\n <span class=\"ap-ready__meta-value\">Minimum <strong>20\u00a0000 \u20ac\/mois<\/strong> D\u00e9penses publicitaires \u00b7 e-commerce et SaaS B2B.<\/span>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads \u2014 Hero Paid Search Command Google Ads, Weaponized. We turn search intent into a predictable pipeline. Forensic audits, surgical restructuring, compound scaling \u2014 executed by a commando unit obsessed with your unit economics, not vanity metrics. Book a strategy session \u2192 01 \/ DisciplineGoogle Ads \u00b7 PMax \u00b7 Shopping 02 \/ FocusROAS, CPA, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-662","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/athenepro.com\/fr\/wp-json\/wp\/v2\/pages\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/athenepro.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/athenepro.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/athenepro.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/athenepro.com\/fr\/wp-json\/wp\/v2\/comments?post=662"}],"version-history":[{"count":7,"href":"https:\/\/athenepro.com\/fr\/wp-json\/wp\/v2\/pages\/662\/revisions"}],"predecessor-version":[{"id":669,"href":"https:\/\/athenepro.com\/fr\/wp-json\/wp\/v2\/pages\/662\/revisions\/669"}],"wp:attachment":[{"href":"https:\/\/athenepro.com\/fr\/wp-json\/wp\/v2\/media?parent=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}